Apple SWOT Analysis 2016.
Name of CEO: Tim Cook
Headquarters: Cupertino, California, United States
Competitors: Lenovo, Dell, HP, Sony, Motorola, Blackberry, Samsung
Number of employees: 115000
What is a SWOT?
‘SWOT’ is an acronym for Strengths, weaknesses, opportunities and threats. It is a powerful strategic management tool that can help to know one’s important strengths and weaknesses and help at exploiting the opportunities. It can also help counter the threats. Strengths and weaknesses are internal factors and opportunities and threats external. So basically, SWOT is a tool designed to help you reduce your weaknesses and counter the threats to your business. This can improve its chances of success. Companies conduct a SWOT before they embark on a new strategy or before they make an important business move like investing in a new project. Continue reading for Apple’s SWOT:
[ Fortune 500 rank: 3 ] CEO: Timothy D Cook
- Market leader in a range of products and services
- Highly strong brand image
- Financial strength
- Innovative and highly sophisticated supply chain
- High profit margins
- Large and loyal customer base
- Products not priced competitively
- Narrow product range compared to the rivals
- Products and services incompatible with the other brands
- Increasing demand for the mobile gadgets and technology
- Product diversification
- Make compatible products
- Increased competition
- Rising costs of manufacturing
- Jobs’ demise a major loss
Other SWOTS you would like to check: Wal-Mart SWOT Analysis, Ford SWOT Analysis, Costco SWOT Analysis, Microsoft SWOT, Toyota SWOT .