An Analysis of United Healthcare’s Mission Statement and values
United Healthcare is working to make people live better and healthier lives both inside and outside US. Headquartered in US, the company is devoted to introducing innovative products, services and approaches that enable people you live healthier lives and the health system to work better. Its core capabilities lie in clinical expertise, advanced technology, data and health information. The health care environment globally is evolving rapidly and United Healthcare’s core capabilities enable it to respond to the fast changing environment efficiently. It uses two platforms to serve its clients. One of them is United Healthcare and the other is OPTUM. The brand provides technological solutions to connect all the participants in healthcare and clinical insights that can best serve the needs of specific local markets. Its solutions help its clients to translate data into actionable information. Apart from the population in 50 US states, the brand serves people in 125 other countries too through the two platforms. It also invests around $3.2 annually in technology and innovation. Apart from that, it processes more than 750 billion digital transactions annually. There are more than 260,000 people working for United Healthcare globally, of which 30,000 are doctors and nurses. Here is presented an analysis of the mission statement and values of United Healthcare which evaluates how the brand is working to achieve its dream of better care for all:
The mission statement of United Healthcare Group is as follows:
Our mission is to help people live healthier lives and to help make the health system work better for everyone.
- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities.
- We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price.
- We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.
United Healthcare has used a detailed mission statement that is mainly focused at what it does and for whom it does. You can call it a customer and product oriented mission statement. The fist line highlights the central focus of the business and the rest lines explain it. Mission statements explain the reason that a company exists for. Businesses do not exist just for money or for the sake of financial benefits. They are here to create social value too and for the betterment of the society. However, creating value for the stakeholders is also an important reason. Mission statements highlight the central purpose of a business and also provide guidelines over how managers must act and decide in day to day scenarios. Mission statements help managers measure their actions and decisions and if they are having the right results and are going to benefit the organization. However, that is not all because mission statements are crafted for a larger purpose. Several organizations do not use distinct mission and vision statements but use the same statement to serve both the purposes. Such statements apart from highlighting the purpose of the business also explain what kind of future the brand is trying to achieve. They set the direction and orientation of a brand.
The central focus of the statement is healthier lives for people and a more efficient health system that works in everyone’s favor. Through its innovative solutions the brand works to make the health system work more efficiently for making communities healthier. Next important focus is affordability and accessibility. It works in tandem with healthcare professionals to make healthcare accessible and affordable. United Healthcare also works as a facilitator in terms of patient doctor relationships and through its innovative solutions helps the clients make better personal choices. These are the most important elements discussed in the mission statement of United Healthcare. However, this statement could be made more specific to highlight the size of infrastructure it owns, its competitive position and its financial strength to express how well the business is positioned to tackle the challenges arising in healthcare. Still, its main focus is amply highlighted in its mission and vision statement and how it is working to achieve that vision of making affordable, accessible and overall efficient healthcare possible for millions globally.
Values at United Healthcare:
There are five important values that drive United Healthcare which are discussed in detail below:
Integrity: Integrity at both the personal and organizational level is an important value at United Healthcare. The organization believes in performance without any compromise in ethics. Honesty and commitment to care and service drive UH.
Compassion: Aligning with the needs of the clients, understanding their values and serving them with compassion and empathy is integral to the service framework of United Healthcare.
Relationships: Trust and collaboration are key ingredients in business and client relationship in healthcare. The service framework of UH is also built on the important values of collaboration, trust, respect and humility. The focus is on building lasting and valuable relationships.
Innovation: This overall framework rests on the central value of innovation. The brand has kept improving its products and services based on years of research and innovation.
Performance: Last but not the least, the brand focuses on excellent performance and delivering high quality care with responsibility.