MARKETING MIX

Introduction: Rayban is the best known eyewear brand of the world made famous by celebrities.  It is among the leading brands in the portfolio of Luxxotica. The global fame of Ray Ban is a result of its focus upon quality, design and style. While there are several more popular brands in Luxxotica’s portfolio, Ray Ban […]

Introduction: Embed from Getty Images Dove is one of the most iconic beauty brands from the portfolio of Unilever. It started as a simple beauty soap and now the Dove brand sells a complete range of personal and skin care products including soaps, shampoos and other products.  Dove’s beauty formula of mild cleansers made it

Introduction:- American Tourister was founded by Sol Coffer in 1933. The founder dreamt of creating a tough suitcase that  could sell for a dollar. The company was acquired in 1993 by Samsonite. Now, American Tourister is a well recognized and leading brand name in the world of luggage, made famous throughout the globe by its

Marketing Mix of Vodafone (Leading Global Telecommunications Player) Vodafone group Plc is among the leading telecommunications companies of the world. It has managed a significant presence in Europe as well as Asia Pacific and Middle East through joint ventures and subsidiaries. The company offers a broad range of communication services for both companies and enterprises.

Marketing Mix of Tencent holdings ltd. Tencent is a leading internet technology company based in China. Its headquarters are in Shenzhen. Tencent has brought a large range of internet-based services in several categories including social networking, payment, information, utilities, entertainment, and artificial intelligence. The company was founded in 1998 and celebrated its 20th anniversary in

Introduction: Nestle is a leading multinational food and beverages company with a large and diverse product portfolio. The company is headquartered in Vevey, Switzerland and employs around 308,000 people. Nestle is truly a global company whose products sell across 190 countries. In the recent years, Nestle’s focus on healthy nutrition has grown and the brand

CONTENTS INTRODUCTION Target Market PRODUCTS/ SERVICES PLACE PRICE PROMOTION CONCLUSION INTRODUCTION Marketing Mix Amazon was founded by Jeffrey P Bezos in 1994 who has since been serving as its chairman. However, the online business of Amazon opened in 1995. The company has come a long way from being an online bookseller to being the leading

CONTENTS INTRODUCTION PRODUCTS PLACE PRICE PROMOTION CONCLUSION Introduction Nintendo is a major name in the world of gaming. It is a leading video game brand and a major name in the field of home entertainment. Nintendo and its subsidiaries develop, manufacture and sell entertainment products. Products created by Nintendo include dedicated video game platforms, playing

Marketing Mix of Procter & Gamble Introduction:- Procter & Gamble was incorporated in Ohio in 1905. However, the original business upon which P&G was built was founded in 1837 by William Procter and James Gamble. P&G offers a large range of consumer packaged goods. Today, its products sell across more than 180 countries and territories.

 Inditex Marketing Mix 7P’s INTRODUCTION: Inditex, the leading and largest fashion brand of the world, is the parent company of Zara and based in Spain. Zara is now a well known fast fashion brand. Apart from Zara, the other brands that Inditex owns are Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and

BMW Marketing Mix Introduction:  BMW, the renowned premium vehicle brand, was founded in 1916 as BFW or (Bayerische Flugzeugwerke, AG). In 1917, it became BMW G.m.b.H. and finally BMW AG in 1918.  Today, it is among the most successful luxury vehicle manufacturers in the world. The brand has maintained continuous focus upon innovation. It invests

Marketing Mix of Walt Disney Introduction:- Walt Disney is famous across the world for its renowned Disney toon characters and for its award winning animated movies. The brand has brought some of the most entertaining characters and movies to its audiences around the world. The company was founded  by two American brothers Walt and Roy

7 P’s in the Marketing Mix of FEDEX #Introduction: FedEx is an international brand of courier and shipping services. It is a global brand that consumers trust. Its services are available across 220 countries. The brand has managed a global presence with the help of a strong air and ground network. It has a strong

Marketing Mix of Yamaha Motors #INTRODUCTION: Yamaha motor company is a multinational organization with sales in more than 180 countries. The brand is famous globally as a maker of motorcycles. However, it has a large product portfolio that  also includes marine products, power products as well as industrial machines and robots. Its focus remains on

#Marketing Mix of United Parcel Service 7Cs # Introduction: UPS or United Parcel Service was founded in the year 1907. The brand had very humble beginning as a bicycle messenger service that has grown into largest delivery network. It is now a large and global business that is operational across more than 220 countries.  UPS

Marketing Mix of Salesforce.com Salesforce.com is a well known global leader in Customer Relationship Management (CRM) software. The brand is a leading cloud player and provides a wide range of CRM solutions based upon cloud technology. The company introduced its first CRM software in 2000 and since then it has expanded its range of offerings

Luxottica Marketing Mix Luxottica is a leading brand of fashion, luxury, sports and performance eye wear. The brand was founded in 1961 by Leonardo Del Vecchio. It has been listed on the Borsa Italiana since 2000. Its wholesale and retail network is located primarily in North America, Latin America, Asia-Pacific and Western Europe. Luxottica is

Samsung Galaxy S9 Marketing Mix and Marketing Strategy   Samsung Electronics is a world famous technology brand that is also among the leading makers of smartphones. It is an innovative brand, known for bringing excellent television models and Galaxy smartphones. Leading the market in smartphone category, Samsung is a tough contender for Apple. Apart from

Marketing Mix of Skoda Auto Skoda Auto headquartered at Mlada Boleslav in Czech Republic is also one of the oldest car makers of the world. It has been a part of Volkswagen AG for more than 25 years now. However, origins of Skoda go back to 1895. The brand employs more than 31600 people and

Ford Motors Marketing Mix – Product, Place, Price and Promotion Ford is among the most well-known and biggest automotive brands in the world. The brand is dedicated to a better future for the planet while also working for more safety of the passengers. It is a global brand selling in nearly all corners of the

Panasonic Marketing Mix Panasonic Founder – Konosuke Matsushita. Brand Slogan – A Better Life, A Better World. Founded Year – 1918 in Osaka, Japan Introduction – Panasonic is a well known global consumer electronics company.  However, it also operates in three other divisions apart from consumer electronics including housing, automotive and B2B. The brand is

Coles Marketing Mix Coles is one of the leading names in the Australian retail industry. It deals in a large range of products and services.  From fresh food to groceries, general merchandise, liquor and fuel, the brand deals in a large range of products. Apart from it the brand also deals in financial services. It

American Express Marketing Mix American Express Company, with its consolidated subsidiaries is a global financial services company which offers products, insights and experiences that are made to enrich people’s lives and to help businesses become successful. Its main products and services include charge and credit cards and travel related services that are offered to consumers

            H&M (Hennes & Mauritz) Marketing Mix The fast fashion industry is growing fast and leading this industry are three names including Zara, Uniqlo and H&M.  The three brands have taken three different approaches but are still successful and particularly Zara and H&M are market leaders. However, H&M’s price and

SONY MARKETING MIX: 4P’s Sony, a conglomerate based in Tokyo, Japan, has a diversified business portfolio made of electronics, gaming, entertainment products and financial services. It is a leading brand in electronics industry and also the fifth largest manufacturer of televisions, as of 2016. In several regards Sony has been the leader in its industry,

Marketing Mix and Marketing Strategy of Zara In a very short span of time, Zara has become a well-known name in the world of fast fashion. The reasons are affordability and style. While Zara is known for latest styles, it is also known for affordable fashion.  Most people love designer clothes but hesitate to buy them

Marketing Mix of Microsoft Microsoft was officially established in 1975 with Bill Gates as its CEO. Since then the company has redefined the way businesses operate in the modern world. Microsoft has played a major role in helping companies around the world achieve their full potential. It is ranked among the richest and most influential companies

Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. The visionary leadership of Steve Jobs helped Apple establish itself as a market-leading technology brand. Now, under the leadership of Tim Cook, Apple has seen faster growth

Dabur India SWOT Analysis and Marketing Mix Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown

MARKETING MIX 4P’s – PRODUCT, PLACE, PRICE & PROMOTION Marketing is the most important part of any business’ operations. How you market your brand decides your fate in the market. All the aspects of marketing are not as visible. Some of them are behind the scenes. Being  successful in the market depends on how well