Psychographic Factors' Effect on Consumer Behavior You must have heard of psychographic segmentation already. It is a kind of segmentation used by marketers to group their target customers into distinct categories based on their lifestyle, personality characteristics and other similar or related factors. All these factors are of immense importance in marketing … [Read more...] about Influence of Psychographic factors on consumer behavior
Effect of Demographic Factors on Consumer Behavior Consumer behavior can be affected by several factors. It can be different from person to person based on his age, income, sex, education and marital status. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic groups. A person with high … [Read more...] about Effect of Demographic Factors on Consumer Behavior: Age, sex, Income and Education
Stages in Consumers' purchasing process: Need recognition to disposal There are several stages in the consumers’ purchasing process. You must have bought several products. May be you are planning to buy some and have started researching their price and features. You would also like to consult your friends and family about a specific product and if it is worth buying. Might be … [Read more...] about Stages in the consumers’ purchasing process
Low versus high involvement products and buying decisions (Extended and Limited problem solving in consumer behavior) There are so many factors that influence consumer behavior. While sometimes it may be easier to decide which product to buy, at other times, the process may be time consuming and may require some or a lot of preliminary research before the purchase. A … [Read more...] about Low versus high involvement buying decisions
What role does family play in consumer decision making? How much are our buying decisions affected by our role in the family? Family plays an important role in our most buying decisions. Our selections are based on several important considerations, many of which are influenced by our families and our roles. Whether it is your tie's color or your favorite perfume, family and … [Read more...] about What role does family play in consumer behavior?